Partner with Tōmoana

Once in a Generation Community Project

Invest in a Regional Venue with National-Scale Potential

Tōmoana Showgrounds is a large-scale, multi-use events precinct that serves Hawke’s Bay across sport, culture, entertainment, and community life.

Tōmoana hosts world-class and grassroots equestrian events, as well as concerts, festivals, markets, car shows, sporting events, light shows, conferences, and community gatherings. It is one of the region’s most flexible and valuable open-air venues — and one of its most under-invested.

We are seeking major partners, sponsors, and philanthropic supporters who want to help unlock the next phase of Tōmoana’s development and secure its role as a cornerstone regional venue for decades to come.

This is not transactional sponsorship. It is a long-term investment in infrastructure, capability, and impact.

Why Tōmoana Matters

  • One of the largest and most versatile event sites in Hawke’s Bay

  • Capable of hosting sport, entertainment, exhibitions, and community events at scale

  • Serves diverse audiences: families, youth, rural communities, creatives, athletes, and businesses

  • A rare venue that bridges elite performance and grassroots participation across multiple sectors

Demand is growing across events and experiences. Infrastructure has not kept pace. Strategic investment now enables significantly greater economic, cultural, and social return.

What We Do

Tōmoana supports and delivers:

  • World-class and grassroots equestrian sport

  • Concerts and music festivals

  • Community festivals and markets

  • Car and motorsport shows

  • Sporting and recreation events

  • Light shows and seasonal attractions

  • Conferences, expos, and large-format gatherings

Few venues in the region can offer this breadth, scale, and adaptability.

Priority Investment Areas

We are actively raising capital for high-impact, clearly scoped projects that enable year-round, multi-event use, including:

  • Exhibition Hall

  • Waikoko Gardens

  • The Woolshed

  • Equestrian Facilities

Each investment area has a defined scope, costings, and measurable outcomes.

Partnership & Philanthropy Pathways

We work directly with supporters to structure contributions that align with their goals, values, and desired visibility or legacy.

Major Partners & Sponsors

  • Multi-year partnerships aligned to specific infrastructure or event capability

  • Naming rights opportunities (venues, arenas, infrastructure, precincts)

  • Strong brand alignment with regional events, culture, and community impact

  • High-visibility recognition across a diverse annual events calendar

Philanthropic & Legacy Support

  • Capital gifts for transformative infrastructure projects

  • Legacy and memorial giving opportunities

  • Alignment with regional wellbeing, youth engagement, cultural life, and community access

  • Recognition structured to donor preference and values

All major contributions are supported by transparent governance, reporting, and accountability.

Governance & Stewardship

Tōmoana is managed by a charitable trust with a clear mandate: protect the asset, grow its capability, and maximise benefit for the wider community.

We treat major supporters as long-term partners in stewardship. Projects are governed rigorously, funds are applied as agreed, and impact is reported clearly.

The Opportunity

Strategic investment in Tōmoana delivers:

  • A visible, physical legacy in a landmark regional venue

  • Broad community, cultural, and economic impact

  • Association with high-quality events across multiple sectors

  • Long-term relevance, not one-off activation

This is an opportunity to help shape one of Hawke’s Bay’s most important multi-use venues.

Start the Conversation

If you are interested in:

  • Becoming a major partner or naming-rights sponsor

  • Making a significant philanthropic or legacy contribution

  • Exploring a bespoke partnership aligned to events, infrastructure, or community outcomes

We invite a confidential, no-obligation conversation.

Contact:
Tōmoana Showgrounds Charitable Trust
Ike Baker | GM | 0275312040

Help shape the future of Tōmoana.